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Contact

Ulisses
Guimarães

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The Final Product

The redesigned NBC.com launched in Fall 2013, delivering a cleaner, more user-centric experience. It marked a significant leap forward, setting a foundation for subsequent updates and ongoing improvements. Being part of this transformation was a rewarding experience that showcased the power of collaboration and thoughtful design.

Takeaways

Impact

The redesigned NBC.com web experience drove significant growth, achieving a 22% increase in video consumption within the first month of launch. Unique visitors aged 18 to 34 surged to 15.2 million, compared to 12.8 million the previous month. Additionally, NBC.com’s global ranking improved, rising from 4,643 to 6,201 over three months.

What I Learned

Challenges: Designing a clean, user-centric interface that prioritized video content and boosted viewership.
 

Key Takeaways: When time is critical, seamless collaboration between teams is essential to deliver impactful results.

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